Correllation has over 20 years of experience
in the sales sector supporting many vertical markets. From
formulating new business strategies and business development
programs to bespoke, innovative campaign packages including
new business sales, telemarketing, digital marketing and
intelligent data solutions Correllation will work with you
to determine the best and most cost effective way to increase
your business standing and revenues.
Our services are focused around you and on engaging with
industry decision makers and key influencers on your behalf
in order to understand and ascertain intelligence that is
beneficial to the development of your products / services
and identification of the markets or customer types that
fit your business. By understanding a company in more depth
you can hone in on those businesses that you know are potentially
looking to do business, and build a compelling case for
choosing to engage with you.
Correllation's telemarketing and lead generation services
are focused on engaging with industry decision makers and
also key influencers on your behalf in order to understand
and ascertain intelligence that is beneficial to the development
of your products / services and identification of the markets
or customer types that fit your business. This understanding
is crucial to avoid wasting time and resources on "leads"
that lead nowhere at all! New business sales campaigns can
take the form of:
Direct Mail Campaigns
Appointment Setting and Attending
Event Planning & Management
Sales Lead Generation
& Key Account Profiling
Purchasers are now so much more savvy or informed about
their market space that it simply isn't enough to 'cold
call' a decision maker with a generic introduction to your
business. It pays dividends to dig a little deeper and glean
pertinent market intelligence in order to build a 'business
case' for choosing your company over a competitor, but this
takes valuable time and resources away from your company.
Correllation can interact with your prospects or customers
on your behalf so you get to understand them, helping you
to identify how and where you can create value and win more
business. Some of our existing clients adopt our profiling/prospecting
services for example to explore new markets or customer
types that could potentially fit their business and proposition.
Our profiling model includes identifying a particular need
or points of pain, to identify a gap in the market for example.
We will also explore the relevant chain of command, key
influencers and decision makers and capture their existing
supplier relationships and contractual status.
We will manage the pipeline data internally using our sales
CRM technology, following leads through the key phases -
from initial contact with a prospect, to qualifying that
prospect into a warm lead, and ongoing validation of those
leads through profiling until such time as they become live
sales opportunities. We also use other market sources to
act as triggers for moving target prospects through the
sales process, for example news in the trade press, new
appointments, relevant legislation or legislative changes,
competitor activity etc.
Correllation Key Account Profiling services
involve interacting with your prospects or customers on
your behalf and typically at influencer and decision maker
level so you get to understand them and their needs better,
which in the long term will help you to plan how and where
you can create value and win more business. Some of our
clients adopt our profiling/prospecting services for example
to explore new markets or customer types that could potentially
fit their business and proposition.
Our profiling model will include identifying a particular
need or 'points of pain', to identify a gap in the market,
for example. We will also explore the relevant chain of
command, key influencers and decision makers and capture
their existing supplier relationships and contractual status
building, cleaning and updating
We can provide tele-verified and clean data records, complete
with direct and generic email addresses and telephone numbers,
either to build a lead generation campaign or to support
your own internal sales and marketing campaigns.
We can validate your prospect database through telephone
verification for improved accuracy, obtain additional information
on your prospects to support outbound campaigns such as
contract renewal dates, decision maker contacts, etc. and
identify immediate business opportunities by introducing
your proposition to key decision makers which will increase
the effectiveness of your sales and marketing activity.
Furthermore, we can ensure your marketing messages reach
the right influencer and contact for your product or service,
ascertain new key company information from your existing
business database and capture personal email address and
right decision makers to aid your sales and marketing strategies.
Data cleansing should be ongoing to essentially 'future
proof' the information that you hold about your customers
and prospects. The cost of misdirected marketing campaigns,
poor levels of uptake or conversion will far outweigh any
preliminary investment in eliminating poor data.
Our data cleansing service is a manual phone based service
whereby a Correllation sales professional will contact each
individual record by telephone in order to double check
existing information and also capture other key information.
This is typically key decision maker contacts and their
email address, main location and more specifically job function
and/or role. The purpose of a database cleanse is to gather
the most up to date information about the company and the
key purchasers and influencers for the business.
A strategic plan is used to communicate with the organisation
the organisation's goals, the actions needed to achieve
those goals and all of the other critical elements developed
during the planning exercise. Correllation can work with
you and help document and agree the fundamentals of your
direction as a business. 5 simple guidelines are followed
1 - External Assessment
2 - Internal Assessment
3 - SWOT Anaysis
4 - Strategy Development
5 - Action Planning
If you sell through distribution or resellers, chances are
that once in a while you need to run partner recruitment
campaigns - especially when you launch a new product or
service that your current channel is not equipped to sell.
Here at Correllation we can provide the resources and skills
to carry out a successful channel recruitment program for
you. One of the key aspects of channel recruitment programs
is its length. Most often vendors run partner recruitment
campaigns that are far too short because of the amount of
time and resources they can take up. With Correllation running
your partner recruitment program, you will be able to run
a longer campaign that will pay dividends.
Correllation has an in-house design team that uses imagination
and innovation to come up with the right message and a centralised
theme for your business and more importantly its audience.
Brand and Logo Creation including redesign
Company Brochure and Product Literature Design and Copy
Correllation has over 20 years of experience in sales from
start-ups to multinationals covering a wide range of verticals.
Our team of specialised training consultants all have a
background in senior sales roles, allowing them to bring
a wealth of industry experience to each individual training
session. Whether you are a start-up looking for help defining
a strategy and making those first steps into the sales jungle
or an established business needing a fresh outlook and injection
of revenues we can tailor the right training for your business.
We can provide training in:
Key Selling Skills
Advanced Selling Skills
Inbound Telephone Skills
Outbound Telephone Skills
Sales Management Skills
Customer Care Skills
Time & Self Management Skills
Whatever the size of your business, or period you have been
operating, you should have a clear and creative marketing
plan. Correllation will work with you to formulate a suitable
marketing strategy for your business by evaluating its positioning
in the market place, understanding who you're customers
are and how you communicate with them. This strategy will
form the basis of any further marketing communication -
social media, newsletters, direct mail and trade shows etc.
Many small businesses and start-ups know they need marketing
assistance, but simply cannot afford the full-time cost.
This results in your marketing efforts taking a back seat,
and only getting done when you have time. We can provide
you with a specialised bespoke service for the time your
business requires - anything from a day a month to a couple
of days a week or even for a specific one off project. You
could have a professional Marketing Manager in your company,
ensuring professional marketing happens when you need it
and only pay for the time that you need them.
Understanding how effective your current marketing is paves
the way to focussed strategies and efficient spending. We
will review your current activities, resulting in recommendations
and measurable improvements which align to your business
Selling is an essential skill for any small business and
getting your sales strategy right is crucial to your success.
We can help you both plan your approach and ensure you have
the right people in place to implement it successfully.
This can give you a competitive edge and help you secure
sustainable business growth. The approach includes
Defining your target market(s)
Improving the sales function & process
Developing your brand identity
Identifying new business opportunities
Approaching & securing new clients