Talk to Us: sales@correllation.co.uk | 01376 322985 | 07894 513667

Correllation has over 20 years of experience in the sales sector supporting many vertical markets. From formulating new business strategies and business development programs to bespoke, innovative campaign packages including new business sales, telemarketing, digital marketing and intelligent data solutions Correllation will work with you to determine the best and most cost effective way to increase your business standing and revenues.

Our services are focused around you and on engaging with industry decision makers and key influencers on your behalf in order to understand and ascertain intelligence that is beneficial to the development of your products / services and identification of the markets or customer types that fit your business. By understanding a company in more depth you can hone in on those businesses that you know are potentially looking to do business, and build a compelling case for choosing to engage with you.

New Business Sales Campaigns
Correllation's telemarketing and lead generation services are focused on engaging with industry decision makers and also key influencers on your behalf in order to understand and ascertain intelligence that is beneficial to the development of your products / services and identification of the markets or customer types that fit your business. This understanding is crucial to avoid wasting time and resources on "leads" that lead nowhere at all! New business sales campaigns can take the form of:
Direct Mail Campaigns
E-Shot Campaigns
Appointment Setting and Attending
Event Planning & Management

Sales Lead Generation & Key Account Profiling
Purchasers are now so much more savvy or informed about their market space that it simply isn't enough to 'cold call' a decision maker with a generic introduction to your business. It pays dividends to dig a little deeper and glean pertinent market intelligence in order to build a 'business case' for choosing your company over a competitor, but this takes valuable time and resources away from your company. Correllation can interact with your prospects or customers on your behalf so you get to understand them, helping you to identify how and where you can create value and win more business. Some of our existing clients adopt our profiling/prospecting services for example to explore new markets or customer types that could potentially fit their business and proposition. Our profiling model includes identifying a particular need or points of pain, to identify a gap in the market for example. We will also explore the relevant chain of command, key influencers and decision makers and capture their existing supplier relationships and contractual status.

We will manage the pipeline data internally using our sales CRM technology, following leads through the key phases - from initial contact with a prospect, to qualifying that prospect into a warm lead, and ongoing validation of those leads through profiling until such time as they become live sales opportunities. We also use other market sources to act as triggers for moving target prospects through the sales process, for example news in the trade press, new appointments, relevant legislation or legislative changes, competitor activity etc.

Correllation Key Account Profiling services involve interacting with your prospects or customers on your behalf and typically at influencer and decision maker level so you get to understand them and their needs better, which in the long term will help you to plan how and where you can create value and win more business. Some of our clients adopt our profiling/prospecting services for example to explore new markets or customer types that could potentially fit their business and proposition.
Our profiling model will include identifying a particular need or 'points of pain', to identify a gap in the market, for example. We will also explore the relevant chain of command, key influencers and decision makers and capture their existing supplier relationships and contractual status if available.

Database building, cleaning and updating
We can provide tele-verified and clean data records, complete with direct and generic email addresses and telephone numbers, either to build a lead generation campaign or to support your own internal sales and marketing campaigns.

We can validate your prospect database through telephone verification for improved accuracy, obtain additional information on your prospects to support outbound campaigns such as contract renewal dates, decision maker contacts, etc. and identify immediate business opportunities by introducing your proposition to key decision makers which will increase the effectiveness of your sales and marketing activity. Furthermore, we can ensure your marketing messages reach the right influencer and contact for your product or service, ascertain new key company information from your existing business database and capture personal email address and right decision makers to aid your sales and marketing strategies. Data cleansing should be ongoing to essentially 'future proof' the information that you hold about your customers and prospects. The cost of misdirected marketing campaigns, poor levels of uptake or conversion will far outweigh any preliminary investment in eliminating poor data.

Our data cleansing service is a manual phone based service whereby a Correllation sales professional will contact each individual record by telephone in order to double check existing information and also capture other key information. This is typically key decision maker contacts and their email address, main location and more specifically job function and/or role. The purpose of a database cleanse is to gather the most up to date information about the company and the key purchasers and influencers for the business.

Strategy Planning
A strategic plan is used to communicate with the organisation the organisation's goals, the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise. Correllation can work with you and help document and agree the fundamentals of your direction as a business. 5 simple guidelines are followed
1 - External Assessment
2 - Internal Assessment
3 - SWOT Anaysis
4 - Strategy Development
5 - Action Planning

Channel Recruitment Programs
If you sell through distribution or resellers, chances are that once in a while you need to run partner recruitment campaigns - especially when you launch a new product or service that your current channel is not equipped to sell. Here at Correllation we can provide the resources and skills to carry out a successful channel recruitment program for you. One of the key aspects of channel recruitment programs is its length. Most often vendors run partner recruitment campaigns that are far too short because of the amount of time and resources they can take up. With Correllation running your partner recruitment program, you will be able to run a longer campaign that will pay dividends.

Design
Correllation has an in-house design team that uses imagination and innovation to come up with the right message and a centralised theme for your business and more importantly its audience. We offer:
Brand and Logo Creation including redesign
Web Design
Company Brochure and Product Literature Design and Copy
Direct Mail

Sales Training and Development
Correllation has over 20 years of experience in sales from start-ups to multinationals covering a wide range of verticals. Our team of specialised training consultants all have a background in senior sales roles, allowing them to bring a wealth of industry experience to each individual training session. Whether you are a start-up looking for help defining a strategy and making those first steps into the sales jungle or an established business needing a fresh outlook and injection of revenues we can tailor the right training for your business. We can provide training in:
Key Selling Skills
Advanced Selling Skills
Inbound Telephone Skills
Outbound Telephone Skills
Sales Management Skills
Customer Care Skills
Presentation Skills
Negotiation Skills
Time & Self Management Skills

Consultancy
Whatever the size of your business, or period you have been operating, you should have a clear and creative marketing plan. Correllation will work with you to formulate a suitable marketing strategy for your business by evaluating its positioning in the market place, understanding who you're customers are and how you communicate with them. This strategy will form the basis of any further marketing communication - social media, newsletters, direct mail and trade shows etc.

Many small businesses and start-ups know they need marketing assistance, but simply cannot afford the full-time cost. This results in your marketing efforts taking a back seat, and only getting done when you have time. We can provide you with a specialised bespoke service for the time your business requires - anything from a day a month to a couple of days a week or even for a specific one off project. You could have a professional Marketing Manager in your company, ensuring professional marketing happens when you need it and only pay for the time that you need them.

Understanding how effective your current marketing is paves the way to focussed strategies and efficient spending. We will review your current activities, resulting in recommendations and measurable improvements which align to your business goals.

Selling is an essential skill for any small business and getting your sales strategy right is crucial to your success. We can help you both plan your approach and ensure you have the right people in place to implement it successfully. This can give you a competitive edge and help you secure sustainable business growth. The approach includes
Defining your target market(s)
Improving the sales function & process
Developing your brand identity
Identifying new business opportunities
Approaching & securing new clients
Writing tenders


Office Address:
36 The Street
Rayne
Braintree
Essex
CM77 6RR
Tel: 01376 322985 / 07894 513667

Registered Office:
Kemp House 160 City Road
London
EC1V 2NX

Company Registration Number: 10552368
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